Pitch deck · Revised Nov 2026

Todak Academy
Digital Course

Our short courses as affordable, self-paced video courses. Two ways to sell them: our own site, or Udemy.

Laptop playing a video lesson under a glass graduation cap

Glowing padlock on a glass price tag, labelled RM800 typical short course fee

01 · The problem

Short courses are a hard sell to the public.

High upfront price. RM800 is a big commitment for most people.

Fixed schedules and seats. Classroom intakes limit who can join, and when.

AI courses cost even more. Paid AI tools push fees above our other courses.

02 · The solution

Every course, sold online.

Each course becomes a set of recorded lessons the public can buy and finish at their own pace.

Physical class

RM800

Unchanged, in person

Digital course

< RM100

Cheaper price, under RM100

Phone and tablet playing a recorded lesson next to a shopping cart

03 · The decision

Two ways to sell it.

	A · Our own site	B · Udemy
Setup cost	Domain and hosting	Free to join and publish
Time to launch	Weeks, to build the site	Days, after Udemy’s review
Who finds us	Only our own marketing	Udemy’s marketplace audience
Price	We set any price, any promo	Udemy price tiers and site-wide sales
Brand	Todak Academy only	An instructor page on Udemy

04 · The numbers

What we keep from each sale.

A · Our own site

< RM100

Our own cheaper price, under RM100. We keep it all, minus the payment gateway fee

B · Udemy, our link

RM38.70

97% of a RM39.90 sale through our coupon or referral link

B · Udemy, organic

RM14.76

37% of a RM39.90 sale when the student finds us on Udemy

Most Udemy sales are organic, so plan on about RM15 a sale there. Udemy’s subscription plans pay less again: a share of a pool, by minutes watched.

05 · Execution

How R&D AI Video makes each course.

No filming, no studio. A realistic AI instructor teaches from our own material.

Script

Our trainers turn the existing class module into lesson scripts.

Slides

Each lesson gets clean slides and screen demos, built from our class material.

AI instructor and voice

R&D AI Video generates a realistic presenter who speaks the script in a natural voice.

Edit and publish

Instructor and slides are cut into lesson videos, checked by the trainer, then uploaded.

Lesson 3

Writing your first AI video prompt

AI instructor

AI voice

Mock-up of one lesson video

06 · The lesson

Instructor, voice and slides in one video.

One face, every course. The same instructor and voice across the catalogue.

Easy to update. Change the script and re-generate; no reshoot.

Malay and English. One script, two languages.

07 · Discussion

What we need from this room.

1 Choose the path: our own site or Udemy.

2 Agree the price for the digital course.

3 R&D AI Video produces the pilot: AI Video Production and AI Vibe Coding.

Todak AcademyDigital Course